eCommerce is moving ahead with an unwavering pace with unparalleled innovations and greater discoveries. It has become exigent for online players to take account of these changes to stay ahead and strong in the market. Moreover, due to the constantly evolving nature of eCommerce, customer experience is getting increasingly significant for achieving greater conversions of sales. Popular retailers are hence planning for offering exemplary customer value with advanced digital experiences. Many of them are pushing their boundaries by implementing new website/apps technologies and testing better growth initiatives. Thus, let us delve into the major trends anticipated to usher in eCommerce industry sooner.
- Beacon technology
While Beacons emerged as a versatile technology with widespread implementation by different physical storefronts and restaurants for providing product information and offers, it’s gaining momentum among online businesses too. Many are utilising beacon technology for sending away personalised offers to registered users on their mobile phones, taking help of the customer’s location data assimilated by the site.
- Artificial intelligence
eCommerce retailers will be sooner embracing the latest technological disruption in the digital world called Artificial intelligence. With the behavioural data of customers who visit the website, retailers are creating fully targeted campaigns to market their products. Thus, by perceiving users emotions, they are taking actions based on different customer segments and previous shopping experiences to increase sales.
- Social media purchases
As social media accounts become an inseparable part of people’s lives, eCommerce players find them a convenient platform for promotional and marketing. However, besides aiding in promoting content and offers, social account pages are now offering Direct Purchase options to consumers. Social sales are rising high as social media platforms are coming up with advanced integrations to direct the users to the product pages or the site from the posts.
- Human voice integrations
To give users the feeling of buying things from a real store, chatbots combined with voice assistant is coming along in the eCommerce shops and mCommerce apps. A wholly new way for users to interact with sellers and shop, this AI-led concept of chat assistance will be a high priority for major eCommerce sites to help customers better engage with them.
- AR technology
Last but not the least, Augmented reality technology is a highly predicted change for eCommerce businesses to witness in the coming days. Already a popular phenomenon in the gaming province, it is time for AR to spellbind consumers in eCommerce. With it, retailers in their apps or sites, can actually provide in-store experience of shopping by protruding their images on the virtual screens of devices and allowing them to visualise with the outfit or products they are buying.
As customers are nowadays opting for more authentic and sophisticated digital experience while shopping online, the merchants need to alter how to market and sell their things. It is easy to get an eCommerce store live, but how it can provide incredible value to the anxious shoppers depends on how the store is crafted and bend to their needs. Thus, these trends make great sense for retailers who should update them to stay innovative and stand out from the pack.